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Twitter Power: How to Dominate Your Market One Tweet at a Time |
Joel Comm, Ken Burge |
2009 |
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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories |
David Meerman Scott |
2009 |
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What Would Google Do? |
Jeff Jarvis |
2009 |
|
Free: The Future of a Radical Price |
Chris Anderson |
2009 |
|
The Facebook Era |
Clara Shih |
2009 |
|
The Twitter Book |
Tim O’Reilly, Sarah Milstein |
2009 |
|
Groundswell: Winning in a World Transformed by Social Technologies |
Charlene Li, Josh Bernoff |
2008 |
|
Tribes: We Need You to Lead Us |
Seth Godin |
2008 |
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Here Comes Everybody: The Power of Organizing Without Organizations |
Clay Shirky |
2008 |
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The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It |
John Gerzema, Edward Lebar |
2008 |
|
Wikinomics: How Mass Collaboration Changes Everything |
Don Tapscott, Anthony D. Williams |
2008 |
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Personality Not Included |
Rohit Bhargava |
2008 |
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The Whuffie Factor: Using the Power of Social Networks to Build Your Business |
Tara Hunt |
2008 |
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ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income |
Darren Rowse, Chris Garrett |
2008 |
|
Social Media Marketing: An Hour a Day |
Dave Evans |
2008 |
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Grown Up Digital: How the Net Generation is Changing Your World |
Don Tapscott |
2008 |
|
The New Rules of Marketing and PR |
David Meerman Scott |
2007 |
|
Radically Transparent: Monitoring and Managing Reputations Online |
Andy Beal, Judy Strauss |
2008 |
|
Smart Mobs: The Next Social Revolution |
Howard Rheingold |
2002 |
|
Twitter For Dummies |
Laura Fitton, Michael Gruen, Leslie Poston |
2009 |
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Content Nation: Surviving and Thriving as Social Media Changes Our Work, Our Lives, and Our Future |
John Blossom |
2009 |
|
The Big Switch: Rewiring the World, from Edison to Google |
Nicholas Carr |
2008 |
|
Designing for the Social Web |
Joshua Porter |
2008 |
|
Secrets of Social Media Marketing |
Paul Gillin |
2008 |
|
YouTube: An Insider’s Guide to Climbing the Charts |
Alan Lastufka, Michael W. Dean |
2008 |
|
33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking |
Juliette Powell |
2008 |
|
Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies |
Tom Funk |
2008 |
|
Building a WordPress Blog People Want to Read |
Scott McNulty |
2008 |
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Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand |
Shel Holtz, John C. Havens |
2008 |
|
Mobilizing Generation 2.0: A Practical Guide to Using Web2.0 Technologies to Recruit, Organize and Engage Youth |
Ben Rigby |
2008 |
|
Twitter Means Business: How Microblogging Can Help or Hurt Your Company |
Julio Ojeda-Zapata |
2008 |
|
Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business |
Jeff Howe |
2008 |
|
Everything Is Miscellaneous: The Power of the New Digital Disorder |
David Weinberger |
2007 |
|
The New Influencers: A Marketer’s Guide to the New Social Media |
Paul Gillin |
2007 |
|
Now Is Gone: A Primer on New Media for Executives and Entrepreneurs |
Geoff Livingston, Brian Solis |
2007 |
|
The Long Tail: Why the Future of Business is Selling Less of More |
Chris Anderson |
2006 |
|
Word of Mouth Marketing: How Smart Companies Get People Talking |
Andy Sernovitz |
2006 |
|
The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations |
Ori Brafman, Rod A. Beckstrom |
2006 |
|
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force |
Ben McConnell, Jackie Huba |
2002 |
|
The Wisdom of Crowds |
James Surowiecki |
2004 |
|
Six Degrees: The Science of a Connected Age |
Duncan J. Watts |
2003 |
|
Twitter Revolution |
Warren Whitlock, Deborah Micek |
2008 |
|
The Wealth of Networks: How Social Production Transforms Markets and Freedom |
Yochai Benkler |
2006 |
|
Me 2.0: Build a Powerful Brand to Achieve Career Success |
Dan Schawbel |
2009 |
|
Cluetrain Manifesto |
Christopher Locke, Rick Levine, Doc Searls, David Weinberger |
2000 |
|
Linked: How Everything Is Connected to Everything Else and What It Means |
Albert-Laszlo Barabasi |
2002 |
|
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers |
Robert Scoble, Shel Israel |
2006 |
|
Blog Blazers |
Stephane Grenier |
2008 |
|
The Huffington Post Complete Guide to Blogging |
The editors of the Huffington Post |
2008 |
|
Convergence Culture: Where Old and New Media Collide |
Henry Jenkins |
2006 |
|
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers |
Seth Godin |
1999 |
|
Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR |
Brian Solis, Deirdre Breakenridge |
2009 |
|
Buzzmarketing: Get People to Talk About Your Stuff |
Mark Hughes |
2005 |
|
Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing |
Jim Tobin, Lisa Braziel |
2008 |
|
How to REALLY use LinkedIn |
Jan Vermeiren |
2009 |
|
Facebook Me! A Guide to Having Fun with Your Friends and Promoting Your Projects on Facebook |
Dave Awl |
2009 |
|
The Cult of the Amateur: How Today’s Internet is Killing Our Culture |
Andrew Keen |
2007 |
|
The Age of Conversation 2: Why Don’t They Get It? |
Gavin Heaton, Drew McLellan |
2009 |
|
YouTube for Business: Online Video Marketing for Any Business |
Michael Miller |
2008 |
|
Group Genius: The Creative Power of Collaboration |
Keith Sawyer |
2007 |
|
Blogging For Dummies |
Susannah Gardner, Shane Birley |
2008 |
|
A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web |
Deltina Hay |
2009 |
|
Do It Wrong Quickly: How the Web Changes the Old Marketing Rules |
Mike Moran |
2007 |
|
Twitter Tips, Tricks, and Tweets |
Paul McFedries |
2009 |
|
Born Digital: Understanding the First Generation of Digital Natives |
John Palfrey, Urs Gasser |
2008 |
|
Blogging Heroes: Interviews with 30 of the World’s Top Bloggers |
Michael A. Banks |
2007 |
|
Facebook Cookbook: Building Applications to Grow Your Facebook Empire |
Jay Goldman |
2008 |
|
I’m on LinkedIn – Now What??? |
Jason Alba |
2007 |
|
Join the Conversation |
Joseph Jaffe |
2007 |
|
The Social Media Bible: Tactics, Tools, and Strategies for Business Success |
Lon Safko, David Brake |
2009 |
|
The Future of Reputation: Gossip, Rumor, and Privacy on the Internet |
Daniel J. Solove |
2007 |
|
SocialCorp: Social Media Goes Corporate |
Joel Postman |
2008 |
|
Always On: Advertising, Marketing, and Media in an Era of Consumer Control |
Christopher Vollmer, Geoffrey Precourt |
2008 |
|
Building Buzz to Beat the Big Boys: Word of Mouth Marketing for Small Businesses |
Steve O’Leary, Kim Sheehan |
2008 |
|
Herd: How to Change Mass Behaviour by Harnessing Our True Nature |
Mark Earls |
2007 |
|
The New Age of Innovation: Driving Cocreated Value Through Global Networks |
C.K. Prahalad, M.S. Krishnan |
2008 |
|
42 Rules for 24-Hour Success on LinkedIn |
Chris Muccio, David Burns, Peggy Murrah |
2008 |
|
Satisfied Customers Tell Three Friends, Angry Customers Tell 3.000 |
Pete Blackshaw |
2008 |
|
The Social Network Business Plan: 18 Strategies That Will Create Great Wealth |
David Silver |
2009 |
|
The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market |
Sandy Carter |
2008 |
|
Millennial Makeover: MySpace, YouTube, and the Future of American Politics |
Morley Winograd, Michael D. Hais |
2008 |
|
The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right |
Debbie Weil |
2006 |
|
The Anatomy of Buzz: How to Create Word of Mouth Marketing |
Emanuel Rosen |
2000 |
|
Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising |
Joseph Jaffe |
2005 |
|
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing |
Lois Kelly |
2007 |
|
The Truth About Profiting from Social Networking |
Patrice-Anne Rutledge |
2008 |
|
Citizen Marketers: When People Are the Message |
Ben McConnell, Jackie Huba |
2006 |
|
Publish and Prosper: Blogging for Your Business |
DL Byron, Steve Broback |
2006 |
|
Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus |
Michael Miller |
2008 |
|
The Open Brand: When Push Comes to Pull in a Web-Made World |
Kelly Mooney, Nita Rollins |
2008 |
|
The Age of Conversation |
Gavin Heaton, Drew McLellan |
2008 |
|
Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks |
Steve Weber |
2007 |
|
Blogging for Business: Everything You Need to Know and Why You Should Care |
Shel Holtz, Ted Demopoulos |
2006 |
|
Web 2.0: New Tools, New Schools |
Gwen Solomon, Lynne Schrum |
2007 |
|
Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results |
Jeremy Wright |
2005 |
|
Wikipatterns |
Stewart Mader |
2007 |
|
WordPress for Business Bloggers |
Paul Thewlis |
2008 |
|
The Weblog Handbook: Practical Advice on Creating and Maintaining Your Blog |
Rebecca Blood |
2002 |
|
Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities |
David Silver |
2007 |
|
Media Rules!: Mastering Today’s Technology to Connect With and Keep Your Audience |
Brian Reich, Dan Solomon |
2007 |